Creative Direction & Design

With an MA from Central Saint Martins (London’s renowned creative school) and 15 years experience, I’ve strengthened significant brands from fashion to finance, and from publishing to packaged goods.

Each brand has a unique purpose and opportunity to enrich lives. Whether that comes through elegant experiences, beauty, or humor—I make sure the brand’s story resonates with consumers and reinforces its DNA across touch points.

Often called a Triple Threat or T-Shaped Creative—I lead cross-functional teams seamlessly to create rich, often award-winning campaigns (integrated, digital, social), videos, branding, mobile apps, responsive sites, events, CRM programs, and interactive experiences.

And I’ve picked up a few accolades along the way: One Show Award, multiple OMMA and Digital Out of Home Awards, multiple Webby Awards, a Shorty Award, and press.

As a “yes, and…” person, you’ll never hear me say “no, but…” because I believe in always building ideas and teams. I’m known for maintaining high creative standards and great client partnerships within aggressive timelines and ambiguity—all while fostering a supportive creative team ethos.

I’ve strengthened teams in a variety of environments, including: large agencies at every holding company (MRM//McCann, Tribal DDB, McGarryBowen, Publicis, VaynerMedia), boutique agencies (Untitled Worldwide), internationally (Wallpaper*), and client-side (Conde Nast, Rue La La).

I have an MA in Design from Central Saint Martins (London, UK), a BFA in Visual Communication from the UofA, and attended the NYU Interactive Telecommunications Program (ITP) summer course for working creative technologists. I have also been a guest lecturer at NYU.