Creative Direction & Design

I partner with clients and internal teams to understand business barriers, cultivate insights, and unlock creative opportunity in the form of results-driven communication ideas and executions.

Each brand has a unique purpose and opportunity to motivate people. Whether the brand’s story comes through elegant experiences, beauty, or humor—I makes sure it resonates with consumers and reinforces the brand’s DNA across touch points.

Often called a Triple Threat, I lead cross-functional teams seamlessly to create rich campaigns (integrated, digital, social), videos, branding, mobile apps, responsive sites, events, CRM programs, and interactive experiences. And I’ve picked up a few accolades along the way: One Show Award, multiple OMMA and Digital Out of Home Awards, multiple Webby Awards, a Shorty Award, and press.

As a “yes, and…” person, you’ll never hear me say “no, but…” because I believe in always building ideas and teams. I’m known for maintaining high creative standards and great client partnerships within aggressive timelines and ambiguity—all while fostering a supportive creative team ethos.

I’ve worked with significant brands from fashion to finance, and from publishing to packaged goods. And strengthened teams in the ever-evolving digital landscape inside large agencies at every holding company (MRM//McCann, Tribal DDB, McGarryBowen, Publicis, VaynerMedia), boutique agencies (Untitled Worldwide), internationally (Wallpaper*), and client-side (Conde Nast, Rue La La).

I have an MA from Central Saint Martins (London’s renowned creative school), a BFA from the UofA, and attended the NYU Interactive Telecommunications Program (ITP) summer course for working creative technologists. I have also been a guest lecturer at NYU.