- Client
- U.S. Army
- Results
- In just 5 months, over 475,000 people experienced a new way to train with the C.O.R.E. Ops app.
- More for the U.S. Army
- Defy Expectations campaign
- Role & Agency
- Associate Creative Director
- MRM//McCann
- Team thanks
Challenge
Just like the rest of the world, the US Army depends more on technology every day. And while it’s easy to recruit the right minds, molding them into the right bodies is a challenge.
C.O.R.E Ops fitness app
This mobile fitness app uses 21st century technology to recruit for a 21st century army. By transforming real army physical training into an immersive game-like experience, the powered-on generation can get in shape. Challenging workouts in the form of scripted ‘missions’ help prospects get ready for basic training through play. They can complete missions anywhere and share progress on social media.