U.S. Army

Defy Expectations campaign website
Defy Expectations campaign website
Defy Expectations campaign website
Defy Expectations campaign website
Client
U.S. Army
More for the U.S. Army
C.O.R.E. Ops fitness app
Role & Agency
Associate Creative Director
MRM//McCann
Team thanks

Defy Expectations

Lack of awareness and preconceived notions plague the U.S. Army Reserve, which in fact offers training in hundreds of unexpected career-track jobs. We Defy Expectations in this integrated campaign that surprises prospects by bringing careers to life with a twist.

Executions
Visit the live website
Watch the career videos
Watch the television commercial

Defy Expectations: Web Experience

Defy Expectations: Unexpected Career Videos

Criminal Investigation Specialist career video
Criminal Investigation Specialist career video

Geospatial Engineer career video
Geospatial Engineer career video

Health Care Specialist career video
Health Care Specialist career video

Technical Engineer career video
Technical Engineer career video