- Naked Turtle creative direction
- Role & Agency
- Creative Director
- Team thanks
Naked Turtle Rum
As a new premium white rum, Naked Turtle needed a creative direction that resonates with women. With better-for-you ingredients and a partnership with The Sea Turtle Conservancy—Naked Turtle is authentically better for you and better for the world. In our signature fun-loving style, this truth comes in the form of a fortune cookie: “the light you shine on the world will shine back on you.” Naked Turtle drinkers are a ray of sunshine in the lives of many, with no problem letting the sunshine in on themselves. They’re living their best, most integrated life, full of warmth, humor, and adventures.
Live Naked & Find the Cosmos Within
Beautifully Shaped From the Inside Out