Fantasy Chatter League
To coincide with New York’s Social Media Week, we launched the first ever Twitter-based fantasy league for pop culture. Players can draft a team of celebrities (Chatterers), made up of music, sports and entertainment icons, and score points based on the quality of their roster’s Twitter activity.
As part of the marketing team, I designed & developed the Responsive promotional sites. We targeted top influencers, like Mark Zuckerberg, with tailored prompts & videos to find out who can build the best social media team.