Lulu App

Lulu is a private network for girls to express and share their opinions openly and honestly. Lulu unleashes the value of girl talk and empowers girls to make smarter decisions on topics ranging from relationships to beauty and health.
More work
mParticle Responsive site
Branding samples

Mobile App

This design supports the on-boarding of both girl & guy users (previously just girls). And the updated brand look supports a more sophisticated urban market.


This identity exploration illustrates that the Lulu logotype can support new audiences, while maintaining a strong core brand. In this case, the design system brings specific verticals to life: Guys, Girls & Beauty.

Lulu identity system
Lulu identity system