- OMMA: Website Excellence in House & Home
- See more press
- Campaign elements
- Responsive website
- 8 videos
- Social content
- Paid media: display, Facebook, YouTube
- Role & Agency
- Creative Lead
- iris Worldwide
- Team thanks
The Tip Exchange
Knowing that moms tend to trust peers over brands, we built a Responsive site for them to share stain-fighting & other home care expertise in a community setting.
During the summer when moms are faced with the highest concentration of stains, we ran a sweepstakes to encourage sharing of questions, tips & videos. Over 500K people contributed.
Resolve stain experts host live Twitter chats with personalized stain advice for those who use the #ResolveMyStain hashtag.
Reached over 37MM users across channels, 15% increase in digital share of voice, 1MM+ site visitors — within 3 months.