- OMMA: Website Excellence in House & Home
- See more press
- Campaign elements
- Responsive website
- 8 videos
- Social content
- Banner, Facebook & YouTube ads
- Role & Agency
- Creative Lead
- iris Worldwide
- Team thanks
The Tip Exchange
Knowing that moms tend to trust peers over brands, we built a Responsive site for them to share stain-fighting & other home care expertise in a community setting.
During the summer when moms are faced with the highest concentration of stains, we ran a sweepstakes to encourage sharing of questions, tips & videos. Over 500K people contributed.
On Twitter, Resolve stain experts host live chats & give personalized stain advice to people who Tweet the #ResolveMyStain hashtag.
In 3 months, we saw enthusiastic participation across multiple digital channels reaching over 37MM users. Resolve’s digital share of voice increased by 15%, and the site gained over 1MM visitors.