Resolve Tip Exchange

Case Study for The Tip Exchange, powered by Resolve
Case Study for The Tip Exchange, powered by Resolve
Client
Resolve
Awards
OMMA: Website Excellence in House & Home
See more press
Campaign elements
Responsive website
8 videos
Social content
Sweepstakes
Banner, Facebook & YouTube ads
Role & Agency
Creative Lead
iris Worldwide
Team thanks

The Tip Exchange

Knowing that moms tend to trust peers over brands, we built a Responsive site for them to share stain-fighting & other home care expertise in a community setting.

Activation

During the summer when moms are faced with the highest concentration of stains, we ran a sweepstakes to encourage sharing of questions, tips & videos. Over 500K people contributed.

Social Amplification

On Twitter, Resolve stain experts host live chats & give personalized stain advice to people who Tweet the #ResolveMyStain hashtag.

Results

In 3 months, we saw enthusiastic participation across multiple digital channels reaching over 37MM users. Resolve’s digital share of voice increased by 15%, and the site gained over 1MM visitors.

www.Tips.PowerOfResolve.com

Tip Exchange - blueberry stain search
Tip Exchange - blueberry stain search

Tip Exchange - mobile
Tip Exchange - mobile

Tip Exchange - Find a Tip Fast, Share a Tip, Ask a Question
Tip Exchange - Find a Tip Fast, Share a Tip, Ask a Question

Social & Media