The Tip Exchange

Knowing that moms tend to trust peers over brands, we built a Responsive site for them to share stain-fighting & other home care expertise in a community setting.

Activation

During the summer when moms are faced with the highest concentration of stains, we ran a sweepstakes to encourage sharing of questions, tips & videos. Over 500K people contributed.

Social Amplification

Resolve stain experts host live Twitter chats with personalized stain advice for those who use the #ResolveMyStain hashtag.

Results

Reached over 37MM users across channels, 15% increase in digital share of voice, 1MM+ site visitors — within 3 months.