Saks Fifth Avenue

Saks Fifth Avenue
One Show
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Creative Lead
iris worldwide
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3D projection mapping

Fifth Avenue at Christmas—possibly one of the most competitive retail environments in the world. How do you stand-out during the most business-crucial time of the year?

This 3D projection-mapping spectacle brought a unique Saks holiday story to life on the iconic building’s facade, and Fifth Avenue to a virtual standstill every night for 6 weeks.

And if you couldn’t be in New York to see it, QR codes on every Saks store around the world were available for easy viewing on mobile.