Woolite

Client
Woolite
Awards
OMMA Winner: Best Online Campaign in Fashion
OMMA Digital OOH Finalist: Integration w/ Social Media
Racked NY: Best of Fashion’s Night Out
More press
Executions
Fashion Week pop-up boutique & events.
Interactive installations.
Intelligent Facebook app.
Social channels: launch, content, sweepstakes.
Partnerships: Glamour, Polyvore & Refinery 29.
Pin-to-win sweepstakes series.
Corporate website.
Role & Agency
Creative Lead
iris worldwide
Team thanks

Woolite Washed

This integrated campaign transformed Woolite from a heritage laundry brand to a modern fashion ally by connecting with women in the digital & physical spaces where they seek inspiration, curate wardrobes and celebrate fashion triumphs.

We launched at NY Fashion Week with an interactive boutique experience in SoHo, fashion designers, influencers, media, content & contests across social channels. Watch the video.

At the boutique, interactive installations were powered by the hashtag #WooliteWashed, and motion-sensors let people interact with the new packaging. Watch the video.

On Facebook, the intelligent app allowed fans to create custom style stories like ‘Girl’s Night Out’ & ‘Who Wore It Best’ using their real friends & photos. More about the app.

The social conversation continues to celebrate style with fans across channels. More about social content.

We partnered with fashion platforms like Glamour, Polyvore & Refinery 29 to produce sweepstakes, Pinterest boards, articles & emails.

Woolite Washed Case Study

Case study for Woolite Washed integrated brand platform
Case study for Woolite Washed integrated brand platform

Interactive Social Installations

Woolite NY Fashion Week Boutique: Physical Digital Interactive
Woolite NY Fashion Week Boutique: Physical Digital Interactive

Contextual Media