- Client
- U.S. Army
- More for the U.S. Army
- C.O.R.E. Ops fitness app
- Role & Agency
- Associate Creative Director
- MRM//McCann
- Team thanks
Defy Expectations
Lack of awareness and preconceived notions plague the U.S. Army Reserve, which in fact offers training in hundreds of unexpected career-track jobs. We Defy Expectations in this integrated campaign that surprises prospects by bringing careers to life with a twist.