Naked Turtle Rum

As a new premium white rum, Naked Turtle needed a creative direction that resonates with women. With better-for-you ingredients and a partnership with The Sea Turtle Conservancy—Naked Turtle is authentically better for you and better for the world. In our signature fun-loving style, this truth comes in the form of a fortune cookie: “the light you shine on the world will shine back on you.” Naked Turtle drinkers are a ray of sunshine in the lives of many, with no problem letting the sunshine in on themselves. They’re living their best, most integrated life, full of warmth, humor, and adventures.