- Client
- Lulu is a private network for girls to express and share their opinions openly and honestly. Lulu unleashes the value of girl talk and empowers girls to make smarter decisions on topics ranging from relationships to beauty and health.
- More work
- mParticle Responsive site
- Branding samples
Mobile App
This design supports the on-boarding of both girl & guy users (previously just girls). And the updated brand look supports a more sophisticated urban market.
Identity
This identity exploration illustrates that the Lulu logotype can support new audiences, while maintaining a strong core brand. In this case, the design system brings specific verticals to life: Guys, Girls & Beauty.