Resolve Tip Exchange

Case Study for The Tip Exchange, powered by Resolve
Case Study for The Tip Exchange, powered by Resolve
OMMA: Website Excellence in House & Home
See more press
Campaign elements
Responsive website
8 videos
Social content
Paid media: display, Facebook, YouTube
Role & Agency
Creative Lead
iris Worldwide
Team thanks

The Tip Exchange

Knowing that moms tend to trust peers over brands, we built a Responsive site for them to share stain-fighting & other home care expertise in a community setting.


During the summer when moms are faced with the highest concentration of stains, we ran a sweepstakes to encourage sharing of questions, tips & videos. Over 500K people contributed.

Social Amplification

Resolve stain experts host live Twitter chats with personalized stain advice for those who use the #ResolveMyStain hashtag.


Reached over 37MM users across channels, 15% increase in digital share of voice, 1MM+ site visitors — within 3 months.

Tip Exchange - blueberry stain search

Tip Exchange - mobile

Tip Exchange - Find a Tip Fast, Share a Tip, Ask a Question

Social & Media