- Client
- Snuggle
- Executions
- LOVEmoji Mobile Keyboard
- Responsive SnuggleBearYourHeart.com
- ‘Dear Snuggle’ videos (5)
- Role & Agency
- Creative Director
- Vayner
- Team thanks
#BearYourHeart Campaign
Snuggle Bear makes the world a softer place by providing tools to #BearYourHeart and express love during Snuggle season (aka Valentine’s Day). Leading up to the big day, Snuggle shared Love Notes, gave advice in the ‘Dear Snuggle’ video series, made spreading the love as easy as texting with the LOVEmoji mobile keyboard, and hosted a pop-up valentine workshop in Madison Square Park.
Success
19M impressions, engagements, views & downloads. More than 5% sales lift during the campaign period compared to the year before.
LOVEmoji Keyboard
Expressing how you feel can be tough, so Snugglers let Snuggle Bear lend a helping paw by downloading the LOVEmoji mobile keyboard over 129,000 times and sending over 1,840,000 stickers and GIFs.
Animated Love Notes
Snugglers shared over 7,000 love notes with one another across social channels.
Over 100 Shareable Assets
Animated love notes, Snapchat filters, and downloadable Valentine’s Day cards drove over 80M clicks to the SnuggleBearYourHeart.com campaign site.
