
- Client
- Under Armour Youth
- Role & Agency
- Creative Director
- Vayner
- Team thanks
Team #UANEXT
Thousands of young athletes competed. Only seven made the roster. These top athletes proved they have the skill—and the WILL—to be on TEAM UA NEXT. We launched Under Armour Youth’s Instagram channel, and created a range of social campaigns from promoting Steph Curry’s new shoe to training with NEXT athletes & their Elite Athlete mentors.
Superhero Training
UANEXT athletes develop their unique superpowers by training with Marvel superheros. Mariah defies gravity with Spiderman—the ultimate gymnast. Ironman uses his helmet to provide expert analysis of Matty’s golf swing. Que smashes the basketball court with Hulk.
Curry 2.5 Sneaker Photoshoot