Woolite Washed Facebook app

As part of the extensive Woolite Washed campaign, this intelligent Facebook app lets fans celebrate friendship & the clothes they love, while also amplifying the campaign message and reaching new fans. Custom style stories like Girl’s Night Out & Who Wore It Best are automatically made for fans based on their friends & photos — and from there, fans can create & edit stories as they like.

Drivers to the app include: Facebook media, Twitter contests, placements on Glamour & Polyvore, and emails from Refinery 29.